Web Content Writing

Three Ways to Reduce Call Volume in Your Call Center

In today’s digital world, your customers' primary interaction with your brand is through your website, mobile site, or app. With more digital interactions than ever before, you need to make sure that customers get quick access to your site so they can purchase your products and services without incident. Password issues are among the most common reasons customers contact call centers. Knowing how to reduce password reset calls with passwordless authentication is the ultimate goal if you want to ...

How to Increase Conversion Rate: Focus on the User Journey

To illustrate what an optimal user journey may look like to a potential customer, we’d like you to meet Camille, a shopper on a popular ecommerce website. • None Camille spent her entire lunch hour viewing products on the site because it was thoughtfully designed, the pages loaded quickly, and it was easy to use. • None When lunch was over, Camille went to close the page, but she first spotted a clear and obvious CTA inviting her to create an account. • None Clear instructions told her that doin