Nancy Hammond

Customer acquisition is the process of attracting potential customers and keeping them interested long enough to sign up for an account and become loyal customers. But if your registration process is time-consuming and complex, your potential customer may get frustrated and abandon your site – even if they love your product or service. So where will they go when they leave? They’ll most likely head to a competitor ...

In today’s digital world, your customers' primary interaction with your brand is through your website, mobile site, or app. With more digital interactions than ever before, you need to make sure that customers get quick access to your site so they can purchase your products and services without incident. Password issues are among the most common reasons customers contact call centers. Knowing how to reduce password reset calls with passwordless authentication is the ultimate goal if you want to ...

To illustrate what an optimal user journey may look like to a potential customer, we’d like you to meet Camille, a shopper on a popular ecommerce website. • None Camille spent her entire lunch hour viewing products on the site because it was thoughtfully designed, the pages loaded quickly, and it was easy to use. • None When lunch was over, Camille went to close the page, but she first spotted a clear and obvious CTA inviting her to create an account. • None Clear instructions told her that doin

At Gateway Dental Care in Pleasanton, California, we feel that regular toothbrushes do a great job if they’re used correctly ...

If you already hold an associate degree in nursing, or have earned a diploma in a registered nurse program ...

As we age, and our grown children leave the house (we hope!), many of us want to do something new and exciting.

When you’re a firefighter, everyone looks out for everyone else by wearing ID tags—and at American Trade Mark, we look out for firefighters with our custom ID tags, accountability tags, and accountability boards ...

We’ve compiled a few easy-to-grasp tips you can use the next time you power-up your version of Microsoft Excel ...

Writing a thank you letter after a job interview is standard practice in today’s business world.

Vito A. Pampalona, a member of the Colorado Technical University’s Wounded Warrior Scholarship Selection Board, is also founder and president of Vito Anthony Homes.