AI, Infrastructure, Cybersecurity

I explain complex technical topics in ways that non-technical audiences and decision-makers can understand, without losing the detail that developers care about.

Simply put, my technical writing is product marketing disguised as educational content. I translate complex technologies like observability, databases, and security into clear value propositions that differentiate products and drive adoption. 

Each piece serves multiple product marketing functions: competitive positioning, sales enablement, and market education.

View my recent PMM Case Study: Render.com Product Analysis, hands-on product evaluation identifying positioning opportunities, user friction points, and go-to-market recommendations.

GitHub Profile: github.com/wordgirl19


Many of my MongoDB articles consistently rank in the top 3 Google results.

Authentication

Authentication is the process of determining whether someone, or something, is who or what they say they are. The ways in which users prove their identities often depends on the sensitivity of the data and digital resources involved. Verifiable information falls into three different categories:   Pros: Can be easily implemented Cons: Can be forgotten or stolen   Pros: Most are hard to steal remotely Cons: Need alternative if its broken or lost   Pros: Can’t be forgotten Cons: Dependent on a devi...

Building Customer Loyalty with Technology

[GHOST WRITING] Offering a streamlined and personalized customer experience is an essential component to acquiring new customers and making loyal fans out of your existing customers. But it's not just about making a sale; it's about winning hearts and minds, building trust, and transforming customers into passionate brand advocates.   Whether they’re shopping for new clothes, checking in with their healthcare provider, or getting financial advice from a budgeting app, the average person using digital platforms...

Top Ways to Detect Cybersecurity Risks

Top Ways to Detect Cybersecurity Risks As digital solutions have become the norm for most business operations, organizations are increasingly vulnerable to cyber threats. And while the risks involved in accessing a company’s application can be as unique as the application itself, it is crucial to monitor the numerous signals that commonly provide early warnings of potential security breaches.  Your web application is your face to the world and the interface that connects your customers (users or...

How Man-in-the-middle Attacks Works

What Man-in-the-Middle Attacks Are and How to Prevent Them What is a man-in-the-middle attack (MiTM)? A man-in-the-middle attack occurs when a bad actor secretly inserts themselves in the middle of two connected parties with the intent to read, steal, manipulate, or forward the data that is being exchanged. Also called “eavesdropping,” these attacks have the potential for a big payoff. Similarly, there are subtypes of MiTM attacks: Adversary-in-the-middle Adversary-in-the-Middle (AitM) is a vari...

Impossible Travel 101

"Impossible travel" is a threat detection technique or risk-predicting algorithm that calculates whether sequential login attempts from different locations are realistically too far apart to travel within the defined time period. It evaluates whether the travel time between the current attempt and a previous successful attempt is logically possible.   For example, if you have a detection solution that includes impossible travel and one of your employees signs in to their account from New York an...

Authorization

Authorization is the process of giving someone the ability to access a digital resource. To keep sensitive information protected, you should limit user access to only the resources that they need.    System administrators define which users can access the system and which actions they can perform within it. The actions users are allowed to perform are known as permissions. A permission becomes a privilege, or responsibility when it is assigned to a user. Privileges can be based on user roles, id...

Authentication and Authorization Protocols

Sometimes confused with an authentication “standard,” an authentication protocol is a set of specific rules and procedures that all entities must agree to use before communicating. The protocol language must be followed step by step by each party so that the requesting entity can safely authenticate the receiving entity and vice versa. There are many authentication protocols available to enterprises today. This article highlights Kerberos, Lightweight...

20 Ways to Reduce Call Volume in Your Call Center

[GHOST WRITING] For companies with customer service lines, call center cost savings is always an important topic. To reduce call center volume, businesses employ a variety of tactics with their digital properties and employee training. For example, your website should include self-serve options for customers such as frequently asked questions (FAQs), knowledge base articles, and how-to guides. Passwordless login is also a major time saver for call center teams.   While cost savings are always important, you als...

What is Reinforcement Learning?

Reinforcement learning (RL) is the science of decision-making. Distinct from supervised and unsupervised learning, this learning model is a subset of machine learning systems that trains algorithms to make decisions in a particular environment. Reinforcement learning techniques use a trial-and-error paradigm where it observes outcomes, decides whether its choice was correct, neutral, or incorrect, and determines which action to take next. This learning process continues until it achieves its goal.

How to Increase Conversion Rate: Focus on the User Journey

[GHOST WRITING] To illustrate what an optimal user journey may look like to a potential customer, we’d like you to meet Camille, a shopper on a popular ecommerce website.
• None Camille spent her entire lunch hour viewing products on the site because it was thoughtfully designed, the pages loaded quickly, and it was easy to use.
• None When lunch was over, Camille went to close the page, but she first spotted a clear and obvious CTA inviting her to create an account.
• None Clear instructions told her that doin
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